Creation of outdoor Magazine
My outdoor activity magazine, called Tread, targets individuals aged 15-25. The name "Tread" evokes images of walking, hiking, and exploring new paths, aligning perfectly with the interests of young outdoor enthusiasts and resonating with their energetic and adventurous spirit. Additionally, it implies a connection to nature, which is significant for many young people concerned about sustainability. This age group is generally active and adventurous, participating in activities like hiking, cycling, and camping, and they are highly active on social media, promoting the magazine through user-generated content and shares. As trendsetters with disposable income from part-time jobs or allowances, they influence purchasing decisions and are open to learning new skills, making them receptive to informative and educational content about outdoor activities.
Developing collateral to Promote environmental concerns.
The decline of green spaces in urban areas, which has affected 69% of these areas, leads to dangerous temperature increases and significant problems, particularly for children. Reduced access to nature exacerbates health issues like obesity and mental health disorders among urban kids, lowers educational outcomes, and increases the demand for social services due to higher rates of social and behavioral problems. Environmental degradation from decreased green spaces also poses public health challenges, undermines community cohesion and civic engagement, and hampers economic development by making urban areas less attractive to businesses, tourists, and residents. Addressing these issues requires local governments to utilize their resources and power to stop the reduction of green spaces, ensuring equitable access to nature for all children.
Creation of Interactive Magazine
Jazper Joy is an interactive magazine tailored for creative and innovative women aged 20-40, featuring a range of inspiring articles from in-depth conversations on artistic potential and colour theory, to practical guides on pie-making, gardening, and crafting. This magazine aims to educate and inspire its readers by offering tips on readying gardens for autumn, creating customized art bags, and mastering watercolour techniques to depict ocean moods, making it the perfect companion for the modern, artistic woman.